Ahead of the UK launch of the iPhone this week there's been a whole rash of "iPhone will fail" type articles appearing in the UK press (we love it when things fail), including one in the Observer yesterday that contains a quote I've seen repeated in a number of the daily papers today:
"Stephen Pentland, director of Telecoms and Media Strategy at Deloitte, said: 'I don't think it's going to be a huge seller. There are a number of other phones on the market which have similar functions at a significantly lower price.'"
Kind of missing the point isn't it? Phone 'functionality' has never been a sales driver in the mass-phone (as opposed to business phone) market. The drivers are fashion and desire and Apple are king of the hill when it comes to crafting an emotional connection between the users and their hardware.
Lack of 3G and a relatively poor camera will prevent me from buying one, no matter how much I love the interface but these are peripheral concerns to the majority to *want* this phone like they want no other.
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